What must surplus lines insurance members strive to be?

Surplus lines insurance members must strive to be ethical, competent, and firm in their conviction because these principles are foundational to maintaining the integrity and trustworthiness of the insurance industry. Ethical behavior ensures that members operate transparently and fairly, which is essential in building relationships with clients and regulators. Competence is crucial as it reflects the knowledge and skills necessary to provide appropriate coverage and advice to clients, particularly since surplus lines often cover risks that are not typically underwritten by standard insurers. Being firm in their conviction means that members should stand by the principles of their work and make decisions that align with the best interests of their clients while adhering to legal and regulatory standards. This combination strengthens the reputation of surplus lines insurance and supports the overall efficacy of the market.